A mission statement, which is referred to as a mission statement in the following plan, is a comprehensive and concise statement of the goals of an organization. An organization's mission statement is a useful tool for guiding, planning, and implementing an organization's programs, and defines the customers and types of services offered. An organization's mission statement is part of the organization's identity and explains the organization's reason for existence in comparison to other organizations. The main components of a mission statement include its goals, activities, values, and governing philosophy.